• Why You Need Targeted Marketing – No Matter What

    Why You Need Targeted Marketing – No Matter What

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    Targeting in marketing is extremely important – probably the most important thing about marketing. If you are trying to talk to and please everyone, you won’t actually make a connection with anyone. And making a connection is the most important part of marketing. A message that is vague or generic will most likely be ignored. […]

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  • Some Ways to Avoid Burnout

    Some Ways to Avoid Burnout

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    First of all, I’d like to commend you for opening up this post. If you’re reading this, it probably means that you or someone you know has experienced burnout and you’re curious about preventing it. If not, let’s quickly define what burnout is. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive […]

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  • 6 Ways to Make Your DIY Website Look That Much More Professional

    6 Ways to Make Your DIY Website Look That Much More Professional

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    I am not saying that any of the tips below are better than (or just as good as) making the investment to hire a professional.  But sometimes, you just have to do it yourself until you get to the point where you can hire a pro. If that’s where you are right now, the tips […]

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  • The 9 Business Tools I Cannot Live Without

    The 9 Business Tools I Cannot Live Without

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    When you start a business or start freelancing online, it’s tough to know what tools you need and what tools are best. There is no singular answer to tell you what the “best” tool is for any given task. In reality, there are millions of tools out there specifically for web designers, graphic designers, and […]

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  • Elevating My Multi-Site Management Experience to GoDaddy Pro

    Elevating My Multi-Site Management Experience to GoDaddy Pro

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    I’ll be the first to admit that I’m guilty of being transfixed and enchanted by shiny new tools, especially if they help me be either more organized or help me provide more value. Consequently, I often find myself weighing two different tools against each other, unsure if one will provide more value than the other. […]

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  • The Things No One Tells You About Starting a Podcast

    The Things No One Tells You About Starting a Podcast

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    Starting a podcast is one of the most popular marketing endeavors in 2019. There are approximately 660,000 different podcasts out there and the number is steadily climbing. (source) Podcasts are undoubtedly popular: 26% of Americans listen to podcasts on a monthly basis or more, podcasting is good for advertising, SEO, and social media… In short, […]

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  • 5 Reasons WordCamp Miami 2019 Was the Best Conference I’ve Attended

    5 Reasons WordCamp Miami 2019 Was the Best Conference I’ve Attended

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        (All photo credit to @chrisedwardsce) Granted, this is only the 4th conference of any sort that I’ve ever attended. But it was by far my favorite, for a myriad of reasons. We achieved a 50/50 balance of male-identifying/female-identifying speakers. I’m at a point in my business where I was able to pick the […]

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  • WCMIAMI 2019

    WCMIAMI 2019

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    “How To Improve Your Client’s Experience” The main takeaways are tips taken directly from Allie’s own process that have been used in order to make client workflows more fun and easy to understand. Designers and developers struggle sometimes with educating their clients and making the process overall seem less daunting. Allie will share a link […]

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  • My Top 12 Free WordPress Plugins for Small Business Websites

    My Top 12 Free WordPress Plugins for Small Business Websites

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    I have been working with WordPress to design and build websites for quite a while now. And in that time, I’ve installed, used, and struggled with a ton of different plugins. I hear people asking the following questions so often: “How many plugins is too many?“ “How can I tell what’s a good plugin and […]

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  • WCMIAMI 2017

    WCMIAMI 2017

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    “How to Train Clients to Use Their WordPress Site” In this presentation specially designed for freelance web designers and developers, you’ll learn how and why to educate your clients on using and updating their WordPress site after launch. You’ll walk away knowing how a focus in education throughout the whole process can benefit both you […]

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