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Why You Need Targeted Marketing – No Matter What
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Targeting in marketing is extremely important – probably the most important thing about marketing. If you are trying to talk to and please everyone, you won’t actually make a connection with anyone. And making a connection is the most important part of marketing. A message that is vague or generic will most likely be ignored. […]
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Some Ways to Avoid Burnout
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First of all, I’d like to commend you for opening up this post. If you’re reading this, it probably means that you or someone you know has experienced burnout and you’re curious about preventing it. If not, let’s quickly define what burnout is. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive […]
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6 Ways to Make Your DIY Website Look That Much More Professional
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I am not saying that any of the tips below are better than (or just as good as) making the investment to hire a professional. But sometimes, you just have to do it yourself until you get to the point where you can hire a pro. If that’s where you are right now, the tips […]
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The 9 Business Tools I Cannot Live Without
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When you start a business or start freelancing online, it’s tough to know what tools you need and what tools are best. There is no singular answer to tell you what the “best” tool is for any given task. In reality, there are millions of tools out there specifically for web designers, graphic designers, and […]
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Elevating My Multi-Site Management Experience to GoDaddy Pro
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I’ll be the first to admit that I’m guilty of being transfixed and enchanted by shiny new tools, especially if they help me be either more organized or help me provide more value. Consequently, I often find myself weighing two different tools against each other, unsure if one will provide more value than the other. […]
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The Things No One Tells You About Starting a Podcast
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Starting a podcast is one of the most popular marketing endeavors in 2019. There are approximately 660,000 different podcasts out there and the number is steadily climbing. (source) Podcasts are undoubtedly popular: 26% of Americans listen to podcasts on a monthly basis or more, podcasting is good for advertising, SEO, and social media… In short, […]
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5 Reasons WordCamp Miami 2019 Was the Best Conference I’ve Attended
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(All photo credit to @chrisedwardsce) Granted, this is only the 4th conference of any sort that I’ve ever attended. But it was by far my favorite, for a myriad of reasons. We achieved a 50/50 balance of male-identifying/female-identifying speakers. I’m at a point in my business where I was able to pick the […]
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My Top 12 Free WordPress Plugins for Small Business Websites
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I have been working with WordPress to design and build websites for quite a while now. And in that time, I’ve installed, used, and struggled with a ton of different plugins. I hear people asking the following questions so often: “How many plugins is too many?“ “How can I tell what’s a good plugin and […]