Category: Business
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How to Create a Winning Freelance Project Proposal
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One of the things I struggled with the most when I first started freelancing was how to win clients. Maybe you find someone who is interested in you, or you get an inquiry. That’s great! But how do you seal the deal? So much of that comes in at the proposal. As a freelance designer […]
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Why Every Freelancer Needs Admin Day on their Schedule
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Now that I’ve been pivoting back into freelancing full time, I am dusting off a lot of my old systems. One of my favorites – Admin Day! What is admin day? Admin Day is a full day where you don’t do anything else but take care of your freelance business. You prioritize all the things […]
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Public Speaking Tips That Aren’t About Underwear
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Public speaking is one of the most popular fears there is. It’s believed to affect up to 75% of the population. And typically, I find typical public speaking tips to be pretty useless. Why would I want to imagine people in their underwear? How could that possibly make me feel better? I started standing up […]
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My WordCamp US St. Louis Recap
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I have attended quite a few WordCamps in the last year. At each one, I’ve been integrated more and more into the wider community of WordPress. I’ve gone from imposter syndrome, to doe-eyed wonder, to critical evaluation, to leadership. WordCamp US 2019 let me look back on all that and forced me to acknowledge the […]
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Diverse Stock Photography Masterlist
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If you use photos of human beings for any use – especially marketing – your photos need to be diverse. You need to have women, black people, overweight people, and queer people in your photos. You might be thinking, “Well, duh, I know that. But the stock photo sites don’t have photos like that.” And […]
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The Difference Between Service and Support
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I’ve had a lot of customer service jobs over the past 6-7 years. I worked as a cashier in a chain restaurant, front desk receptionist at a waxing salon, hostess at a club, ticket seller at a concert venue, and receptionist at a moving company. All those jobs were primarily customer service-based. And I disliked […]
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Why You Need Targeted Marketing – No Matter What
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Targeting in marketing is extremely important – probably the most important thing about marketing. If you are trying to talk to and please everyone, you won’t actually make a connection with anyone. And making a connection is the most important part of marketing. A message that is vague or generic will most likely be ignored. […]
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Some Ways to Avoid Burnout
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First of all, I’d like to commend you for opening up this post. If you’re reading this, it probably means that you or someone you know has experienced burnout and you’re curious about preventing it. If not, let’s quickly define what burnout is. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive […]
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The 9 Business Tools I Cannot Live Without
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When you start a business or start freelancing online, it’s tough to know what tools you need and what tools are best. There is no singular answer to tell you what the “best” tool is for any given task. In reality, there are millions of tools out there specifically for web designers, graphic designers, and […]
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Elevating My Multi-Site Management Experience to GoDaddy Pro
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I’ll be the first to admit that I’m guilty of being transfixed and enchanted by shiny new tools, especially if they help me be either more organized or help me provide more value. Consequently, I often find myself weighing two different tools against each other, unsure if one will provide more value than the other. […]