I have attended quite a few WordCamps in the last year. At each one, I’ve been integrated more and more into the wider community of WordPress. I’ve gone from imposter syndrome, to doe-eyed wonder, to critical evaluation, to leadership. WordCamp US 2019 let me look back on all that and forced me to acknowledge the […]
If you use photos of human beings for any use – especially marketing – your photos need to be diverse. You need to have women, black people, overweight people, and queer people in your photos. You might be thinking, “Well, duh, I know that. But the stock photo sites don’t have photos like that.” And […]
I’ve had a lot of customer service jobs over the past 6-7 years. I worked as a cashier in a chain restaurant, front desk receptionist at a waxing salon, hostess at a club, ticket seller at a concert venue, and receptionist at a moving company. All those jobs were primarily customer service-based. And I disliked […]
Targeting in marketing is extremely important – probably the most important thing about marketing. If you are trying to talk to and please everyone, you won’t actually make a connection with anyone. And making a connection is the most important part of marketing. A message that is vague or generic will most likely be ignored. […]
First of all, I’d like to commend you for opening up this post. If you’re reading this, it probably means that you or someone you know has experienced burnout and you’re curious about preventing it. If not, let’s quickly define what burnout is. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive […]
When you start a business or start freelancing online, it’s tough to know what tools you need and what tools are best. There is no singular answer to tell you what the “best” tool is for any given task. In reality, there are millions of tools out there specifically for web designers, graphic designers, and […]
I’ll be the first to admit that I’m guilty of being transfixed and enchanted by shiny new tools, especially if they help me be either more organized or help me provide more value. Consequently, I often find myself weighing two different tools against each other, unsure if one will provide more value than the other. […]
Starting a podcast is one of the most popular marketing endeavors in 2019. There are approximately 660,000 different podcasts out there and the number is steadily climbing. (source) Podcasts are undoubtedly popular: 26% of Americans listen to podcasts on a monthly basis or more, podcasting is good for advertising, SEO, and social media… In short, […]
(All photo credit to @chrisedwardsce) Granted, this is only the 4th conference of any sort that I’ve ever attended. But it was by far my favorite, for a myriad of reasons. We achieved a 50/50 balance of male-identifying/female-identifying speakers. I’m at a point in my business where I was able to pick the […]