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The Things No One Tells You About Starting a Podcast

Starting a podcast is one of the most popular marketing endeavors in 2019. There are approximately 660,000 different podcasts out there and the number is steadily climbing. (source) Podcasts are undoubtedly popular: 26% of Americans listen to podcasts on a monthly basis or more, podcasting is good for advertising, SEO, and social media… In short, if you’re considering starting a podcast, I don’t blame you!

Wondering what advice to follow?

But there are a lot of misconceptions around what actually goes into starting a podcast. I see articles online all the time about what you actually need to do or have in order to start one successfully. And a lot of them are contradictory. Is your content most important? Your guests? Your personality? Your microphone? It’s a tough world to break into and navigate confidently.

I’ve met quite a few amazing podcasters in the past few months and so I’ve asked them to provide some insight into what it actually takes to start a podcast. I wanted to know what advice they’d pass on to future podcast hosts – things they wish they knew when they started.

There is no “one right way” to start a podcast, but some things remain true across all experiences. Take what you will from the advice below and reach out for advice to your favorite podcaster! You’d be surprised how much people are willing to help.

Advice from some of my favorite podcasters

Angela Bowman (@askwpgirl) says use a good microphone for your podcast, use Seriously Simple Podcasting or Blubrry plugin, host your mp3s on Castos or Blubrry depending on how the pricing looks to you, go with mono, 64kpbs MP3 for audio, and make sure that all your art is in line with the specifications of the service in question. 

Check out her podcast, Women in WP.

Joe Howard (@JosephHHoward) wants us to stick with a niche we’re passionate about, put good time into creating a solid podcast every episode, don’t stress over mistakes here and there, and stick it out for at least a year without getting discouraged.

Check out his podcast, WPMRR.

Joe Casabona (@jcasabona) points out that podcasting is hard work, you probably won’t be booked solid right away, consistency and quality content will bring you the audience you need, and maybe speed up your launch by putting out an Episode 0 to Apply podcasts.

Check out his podcast, How I Built It

Adam W. Warner (@wpmodder) recommends prioritizing getting your message out over high-quality podcasting equipment,  publishing consistently and when you say you will, and remaining true to yourself no matter what.

Check out his podcast, Don’t Panic! with Adam W. Warner

BobWP (@bobWP) is wise to point out that if you can’t find something you’re passionate about to talk about or if podcasting just doesn’t feel right to you, it’s okay!

Check out his podcast, Do The Woo

By Allie

Allie is a tech support team member at GiveWP, the leading WordPress donation plugin and travels to WordCamps as a GoDaddy Pro speaker ambassador. She owns Pixel Glow Maintenance, where she provides WordPress maintenance services to growing businesses.

2 replies on “The Things No One Tells You About Starting a Podcast”

Allie great post I “once upon a time” managed to have a podcast on travelling with kids. Found the whole experience fun, exciting, challenging and a little time-consuming. However, I’m keen to start one up again around my passion which is around helping small business get the most out of thier websites. Anyway, great post I enjoyed reading it.

Thank you James! I used to work at an agency where I recorded, edited, and uploaded podcast episodes. It wasn’t for me, but I have a lot of respect for people who create within this content format!

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