Starting a podcast is one of the most popular marketing endeavors in 2019. There are approximately 660,000 different podcasts out there and the number is steadily climbing. (source) Podcasts are undoubtedly popular: 26% of Americans listen to podcasts on a monthly basis or more, podcasting is good for advertising, SEO, and social media… In short, if you’re considering starting a podcast, I don’t blame you!
Wondering what advice to follow?
But there are a lot of misconceptions around what actually goes into starting a podcast. I see articles online all the time about what you actually need to do or have in order to start one successfully. And a lot of them are contradictory. Is your content most important? Your guests? Your personality? Your microphone? It’s a tough world to break into and navigate confidently.
I’ve met quite a few amazing podcasters in the past few months and so I’ve asked them to provide some insight into what it actually takes to start a podcast. I wanted to know what advice they’d pass on to future podcast hosts – things they wish they knew when they started.
There is no “one right way” to start a podcast, but some things remain true across all experiences. Take what you will from the advice below and reach out for advice to your favorite podcaster! You’d be surprised how much people are willing to help.
Advice from some of my favorite podcasters
Angela Bowman (@askwpgirl) says use a good microphone for your podcast, use Seriously Simple Podcasting or Blubrry plugin, host your mp3s on Castos or Blubrry depending on how the pricing looks to you, go with mono, 64kpbs MP3 for audio, and make sure that all your art is in line with the specifications of the service in question.
Joe Howard (@JosephHHoward) wants us to stick with a niche we’re passionate about, put good time into creating a solid podcast every episode, don’t stress over mistakes here and there, and stick it out for at least a year without getting discouraged.
Joe Casabona (@jcasabona) points out that podcasting is hard work, you probably won’t be booked solid right away, consistency and quality content will bring you the audience you need, and maybe speed up your launch by putting out an Episode 0 to Apply podcasts.
Adam W. Warner (@wpmodder) recommends prioritizing getting your message out over high-quality podcasting equipment, publishing consistently and when you say you will, and remaining true to yourself no matter what.
BobWP (@bobWP) is wise to point out that if you can’t find something you’re passionate about to talk about or if podcasting just doesn’t feel right to you, it’s okay!